Search Engine Optimization

Your business being visible online in today’s local market place has become one of the most, if not the most important influences of growth and success over the long term for a small to medium sized businesses. This importance is only set to increase as Google move towards their goals of harvesting more data from across a wider range of platforms such as smart phones and tablets in their quest to better inform and direct users when making choices about services and products in their local community.

 

However statistics have shown that most small businesses have still not taken the opportunity to maximize their online presence. With local search now being the primary source for potential customers to research, locate and contact local businesses, anyone who hasn’t got an internet presence currently run the risk of missing out on the largest source of local buyers available.

TO BETTER UNDERSTAND JUST HOW IMPORTANT HAVING THIS VISIBILITY IS WITHIN YOUR LOCAL COMMUNITY HERE ARE A FEW FACTS.

 

Here at Baseline our aim is to create a web presence that will not only give you results based on what the important factors are to Google today but also optimize for what is to come. As Google roll out their grand plan of giving the user the most accurate, well informed and relevant answer to a local search query as quickly as possible you can be confident we`ll have it covered.

 

What Search Engine Optimization stands for today is a world apart from what you would have seen even as little as a year ago.

.

TODAY IT’S ABOUT

 

Luckily we are here to help, with a focus on prioritizing what your business needs first in order to get the needle moving online as quickly as possible and a philosophy on transparency in our process with integrated time tracking, you can see exactly what we are doing, why we are doing it and for how long.

 

Our process is designed to make you feel confident that the steps we take will not only move you in the right direction but that what we do now will also be relevant in the future. For us it’s about giving your customers a great brand experience while giving Google everything they need to present your company the best way possible locally.

Connect With Consumers

4 in 5 consumers use search engines to find local information.(Google partnered with Ipsos MediaCT Consumer survey 2014)

Make More Sales

Over half of all local searches end in a purchase(Conducted by comScore in partnership with Localeze and 15miles)

In One Day

50% of smart phone users and 34% of desktop/tablet users will make a purchase within one day of searching for a local product or service. (Google partnered with Ipsos MediaCT Consumer survey 2014)

Be Mobile Ready

4 out of 5 local searches on mobile end up making a purchase with 73% of those in bricks and mortar stores. (Conducted by comScore in partnership with Localeze and 15miles)

Location Is Important

The number one reason for doing a search locally is to get the location of a “known“ business (comScore, Neustar Localeze, 15 Miles – Local Search Study 2014)